24 Sullivan Street Nashua, New Hampshire 03064 www.daveconleyportfolio.com
Veteran business-to-business (B2B) copywriter and strategist who has created effective marketing communications online and in print for
Fortune 500 clients on two continents. Currently available for freelance, contract or full-time assignments.
Brookstone Corp ... Merrimack, NH (2/11 - 1/12; 5/12 - 1/13)
Initially hired for a two-week proofreading assignment by this leading specialty retailer, I eventually became a full-time staff copywriter and
provided wide-ranging editorial support. Duties included writing fresh, engaging catalog and online copy for electronics, fitness, home
furnishings, personal care and recreational products. I also devised emails, social media posts, packaging copy, in-store marketing
materials and PR kits. In addition, I provided SEO-targeted Web copy and edited thousands of online product pages at Brookstone.com.
Deluxe Corporation ... Groton, MA (9/05 - 2/10)
As online content developer for America's largest printer of bank checks and imprinted small business products, I led creative
development of email campaigns totaling more than 140 million messages to Deluxe customers and prospects. Other duties included
writing web copy for eCommerce storefronts and landing pages; producing search engine ads (Google/Yahoo); assisting product
specialists in development of search engine optimized (SEO) web content for as many as 1,000 products annually; maintaining consistent
best practices across four major B2B brands; and aligning interactive copy with corporate e-commerce strategies.
OgilvyOne Worldwide ... Nashua, NH (3/05 - 9/05)
Developed concepts and copy as a contract writer serving offices in New York and Durham, NC. Wrote email, web landing pages and
eFlyers promoting IBM software and middleware, aligning style and tone with corporate campaigns. Other projects included direct mail for
IBM IT Education Services and newsletter design for IBM Business Consulting Services.
Stal-McLane, Inc. … Manchester, NH (11/02 - 3/05)
Led strategy and concepting of ads, direct marketing, websites and collateral. Won “Best of New Hampshire” honors for state’s top new
service website, 2004. Devised direct marketing programs for client acquisition and expansion, from vertical newsletters and B2B
mailings to event invitations, trade show materials and premiums. Created positioning campaigns spanning as many as a dozen print
concepts. Wrote tactical plans, value propositions and annual reports. Clients: Baldwin’s on Elm, Bow Mills Bank and Trust, Cafe
Escadrille, Community Guaranty Savings Bank, Mastors & Servant, Saint-Gobain Performance Plastics, Telephone Credit Union of NH.
Stringer & Company ... Burlington, MA (11/00 - 4/01)
Wrote high-tech ads, direct mail, collateral and websites. Led junior creatives while collaborating with top management on campaigns for
the semiconductor industry. Worked with clients to integrate company goals, focus group research and third-party consultants. Clients:
Analog Devices, eXcelon, Fairchild, LogoMedia, Mainstream, MindLeaders.
TMP Worldwide/Monster.com ... Maynard, MA (7/99 - 10/00)
Created staffing campaigns for world’s top recruitment agency. Devised online banners, e-cards, virtual job fairs and websites. Planned
referral/retention programs integrating online, print and event-based tactics. Represented Boston office in global creative conferences.
Clients: Analog Devices, Bose, Boston Scientific, Enterprise Rent-A-Car, FleetBoston, Mayo Clinic, Merck, PeopleSoft.
OGBE Communications ... Manchester, NH (8/98 - 7/99)
Wrote ads, collateral, direct mail and radio for consumer and B2B accounts. Led input and briefing sessions; helped client CEOs to define
positioning and value propositions. Scripted speeches, annual reports and trade exhibits. Clients: Citizens Bank, Cruiserworks, Granite
Systems, Lonza Biologics, NEES Companies, NH Liquor Commission, NH Lottery, WMUR-TV.
Anderson & Lembke ... New York/Amsterdam (6/91 - 6/97)
Anchored several creative teams for international B2B agency, producing image and product ads, direct mail, collateral, tradeshow
materials and websites in as many as seven languages. Founding member of first overseas office. Assisted with client contact, strategy
and global branding for Dow Chemical account. Authored A&L publications and PR. Clients: ABB, AT&T, Atlas Copco, Con Edison, Digital,
Dow Chemical, Ericsson, NCR, PTT Telecom, SKF, Sony.
Johnson-Rauhoff, Inc. ... St. Joseph, MI (11/88 - 2/91)
Managed the creation and production of Use & Care literature for Whirlpool laundry products, overseeing dozens of publications from initial
client input to printing. Also served as agency's lead copywriter for collateral, sales promotion, corporate and recruitment projects. Clients:
KitchenAid, Pro-Tech, Whirlpool Corporation.
Automotive Industry Action Group ... Southfield, MI (2/87 - 11/88)
Edited and wrote monthly trade magazine on material handling/production technologies for the auto industry, increasing circulation 35%
through redesigned content and layout. Supervised editorial and four-color production functions; wrote speeches, annual reports, ads,
brochures, letters, press releases and presentations on new automotive technologies.
Olde Discount Stockbrokers ... Detroit, MI (2/86 - 11/86)
Wrote ads, collateral and direct mail for in-house agency of Olde Discount Stockbrokers, a national brokerage chain. Aided in development
of nationwide financial planning product while creating support brochures, dealer materials, point-of-sale displays and in-house
magazines. Proofread company forms and documents.
Associated Newspapers ... Wayne, MI (9/85 - 2/86)
Wrote news and feature stories while covering a local beat for The Canton Eagle, a weekly newspaper. Assisted with layout and page
makeup; served as interim sports editor for five ANP weeklies.
2004: Best Service Website, New Hampshire Internet Awards. 2000: Best of Category, Employment Marketing Association; also two EMA
Merit awards. 1997: AME Finalist (New York Festival); Best Print Campaign/B-to-B (Effie Awards). 1993: Pro-Comm Award (Business
Michigan State University … East Lansing, MI (9/81 - 6/85)
Bachelor of Arts degree from James Madison College, an interdisciplinary program with studies in philosophy, history, economics and
public policy. Honors: MSU Dean’s List, MSU Honors College (three years).